Asking Questions Defin Gde Questnre D 9780787970888

"Asking Questions is the definitieve guide for designing questionnaires! An essential tool for market researchers advertisers, pollsters, and social scientists.Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys."