Marketing for Hospitality and Tourism 9781292020037

"boek is zo goed als nieuw, ziet er netjes uit en niks ingeschreven"

"Boek is een aantal keren gebruikt. Veel plezier aan gehad. Randen zijn een beetje beschadigd door het dragen in een tas. "

"For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments."